Usually not. Most sites need structural fixes, not a rebuild from a blank slate — expanding thin pages, merging redundant ones, and making key content readable by search engines. We scope the smallest change that fixes the problem.

We baseline rankings, organic clicks, and keyword visibility before any work begins, then report against that same baseline every month. We always use real numbers, not vanity metrics.

SEMrush for baselining, competitor tracking, and monthly reporting, plus your existing Google Search Console and Google Analytics access where available. Good news - most of these are free and the SEMrush membership is something we include in our pricing. We'll walk you through any costs before we start, so there are no surprises.

Yes. Website design, SEO, and paid search each stand on their own — most clients start with one and add the others once results show up.

Paid search buys visibility immediately while organic rankings mature over months (SEO is a long game!). We keep the paid budget lean and phase it down as SEO takes over.

Not much. A 90-minute kickoff call, access to whatever accounts already exist (Google, your website), and a few hours of your time spread across 90 days. We do the heavy lifting. The more you tell us about your business and your customers early on, the better everything we build will perform.